Thursday, October 27, 2011


Heliocosm is a new natural cosmetics brand located in Paris. This shop was designed by FREAKS freearchitects.
I think it's always amazing when customers can engage into the process of producing the product, rather than just going into the store and buying the product as usual. Heliocosm includes long counter, where customers can make their own cosmetics based on the natural products offered by the brand.
I love the simplicity of the space, with tunnel like insertion where all the storage is located. And the fact that the walls, ceiling, floor, and the counter is all the same color- cool mint gives the impression of purity and clarity to the space.

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